The Importance of Tactility


We encounter tactile sensations every day, often without truly acknowledging their significance. From the satisfying weight of a well-bound book in our hands to the warmth of a comforting embrace, tactility is an intrinsic part of the human
experience. Yet, as we dive deeper, we find that the importance of tactility extends far beyond the surface. Analog experiences have the power to induce relaxation,
cater to specific target groups seeking comfort, and provide a shared connection among us all. In this insight deck, the aim is to unravel the profound significance of tactility, reminding us of the beauty in being present and hinting at a rapidly growing trend: a return to the embrace of analogue experiences in an increasingly digital world.

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