MOVEMENT

By FEMKE HOLLART

“I believe the bicycle has meant more to the emancipation of women than anything else in the world. A woman on a bicycle symbolizes an unhampered woman,” said American suffragette Susan B. Anthony.

Where once the bicycle was primarily designed for men, now, cycling has become a completely normal activity for people of all genders, and we often forget how history has unfolded.

But we are far from done.

Connecting women who ride motorcycles to specific stereotypes, such as associations with attractiveness or sexuality, which can be inappropriate and generalizing, still happens too often. MOVEMENT is here for those who simply want to enjoy riding a motorcycle, and for those who want to see the most beautiful places in the world, with the greatest desire to mount their bikes without prejudice, and for those who want to share the feeling of every breeze, drop of rain and ray of sunshine together.

Immerse yourself in the world of MOVEMENT.

CONCEPTBOOK

BUSINESSPLAN

 

THE CAMPAIGN VIDEO

 

Video Credits 

Stock footage – Pexels.com & Pixabay.com
Youtube.com (@doodleonamotorcycle, @atayu)