REINVENTING THE DARK
By Bo Soepboer
The need for tactile experiences will increase now that we live within a well-known digital age. Individuals will crave real analogue experiences since we won’t really feel alive online anymore. Through a concept proposal that introduces a new rider type, it will allow REV’IT! to remain pioneers of their market and beyond.
THE CONCEPT
BUSINESS PLAN
THE PRODUCTS
REV’IT! NIGHT ROUTES
The already existing OFF-TRACK will create music supported routes for the Night Riders. The music will change by collecting data like your speed, weather conditions and your current location. This will add another layer to the night. The routes contain tactile enhancing check-points where the riders can stop and experience sensory-rich aspects that match the theme of the route. You can purchase a route map online on the REV’IT! website. It contains a personal code that unlocks the route in the OFF-TRACK app to activate the ride. The analogue map also functions as a collectors item that can be framed, or used to support the memory of your adventure.
THE MYSTERIOUS MAP
JOIN THE RIDE! experience the mysterious map and reinvent the dark
Video Credits:
Stock footage – Pexels
Checkpoint footage – Bo Soepboer
Music:
Mystery De La Chambre Noire – Vladmir Cosma
Let it Happen – Tame Impala
O Venezia, Venaga, Venusia – Nino Rota
REV’IT! HELMET KIT
Helmet kits are used by motor riders to connect via bluetooth with their phones to listen to music, navigate or call.
This branded REV’IT! helmet kit will add a special layer to the Night Rider collection, and can be used in combination with the Night Routes.
You can easily click and disguise it into your helmet and won’t feel components that could bother your comfort and safety.
Cardo Systems is a leading innovator in the already existing Bluetooth communication technology for motorcyclists. Specializing in communication systems, Cardo’s devices seamlessly integrate into helmets, allowing riders to stay connected with fellow bikers, take calls, and enjoy music or navigation instructions while on the road.
In this case, in collaboration with REV’IT! they will create a branded REV’IT! Helmet Kit that allows riders to connect with their phones through Bluetooth and fits the recognizable brand identity.
Final product is 3D printed, and designed by Bo Soepboer
FINAL EXPO TABLE
