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VLEK FOR ZEEMAN

︎︎︎ROBBIN VOS / CULTURE
Boarded up schedules and perfect performance, that's what life is all about in 2031.

Zeeman proves the opposite, a spotless life does not exist.

This concept, called Vlek, brings back the carefree and boundless feeling by telling that coloring outside the lines is good. Stains are seen as mistakes, but mistakes are something to learn from and certainly not bad.

It is a place where you work together, where creativity can finally come to life and where the wildest dreams become reality.

Stain is the push in the carefree, free direction. The push the target group needs to realize that a flawless life does not exist.

The desire for freedom is colorfully fulfilled in this way.



A spotless life does not exist.
Vlek brings back the carefree and boundless feeling by telling that coloring outside the lines is good. It is a place where you work together, where creativity can finally come to life and where the wildest dreams become reality. Stains (vlekken) are something to learn from, nothing is wrong and everything is good.


Vlek challenges parents and children to have fun together. In five months, Vlek can be found at various accessible locations in the Netherlands where parents and children come together.

Vlek consists of a large, glass cube. A virtual reality field is surrounded by Zeeman tape around this cube.

It is the intention that parents and children both buy a Vlek basic and get started in the virtual reality field. Virtual reality painting provides boundless creativity, together they create a colorful world.

Afterwards, the self-created 3D artwork is printed on the purchased Vlek basic. In addition, limited edition Vlek Zeeman basics are for sale.

 






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