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THE WORLD OF RITUALS

︎︎︎JULIA MORSELT / WELNESS



Experience the brand Rituals, its products and its philosophy. In 2031 we have to go  beyond, a house made out of stone is not enough anymore. ‘The world of Rituals’ is the  next big step. Transmit yourself into a world of relaxation, meaning and mindfulness in the  comfort of your own bathroom.



CONCEPT:
VISION:
Extending the brands experience of Rituals to the comfort of your own house.  

MISSION:
  Creating the ultimate home spa experience. 

VALUES:
   Comfortable, adventurous and luxurious. 


In 2031 more and more will find place digital. There will be many more ways to  experience digital besides from a screen. We are no longer restricted to a phone or a  computer screen to go virtual. We will be able to project digital on ‘air’ without needing  physical screens. Most people will make use of this innovative way of projecting because  it rethinks the boundaries of your digital life. 
Rituals can play in to this by creating holographic spa experiences. Use your Rituals app  to pick the complementing holographic experience with your products. Sit back and  relax. You can now enter the ‘World of Rituals’ from the comfort of your own home.
For every product line, a matching holographic experience will be created which the  customer can play in their bathroom. For example the Ritual of Jing and the Ritual of  Samurai, two holograms were chosen to create the ultimate Rituals experience. 
Play the holographic experience in your own bathroom and transmit yourself to a  magically peaceful world. This way you can retreat, relax and enjoy without having to turn  off the digital world. 
The size of the projection depends on the size of your bathroom and your own  preferences, this can all be adjusted in the Rituals app. 
Enjoy the experience with a glass of wine or treat yourself by using one of our soothing  products. Your bathroom will feel, look and smell like the ultimate Rituals experience.  This way, we are truly bringing the world of Rituals to your house.




More from Julia Morselt 
INSIGHT REPORT 2020
Brands and Innovation         Amsterdam Fashion Institute