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REALM OF RESPONSI-BILITY

︎︎︎STIJN OOM/ WEALTH
1 + 1.
We all know the basics of math, and that we learned this from a very young age.
Some of us might also remember learning about the planets in our solar system and the stars in the milky-way. By the age of 7, most of us have learned how to read a clock, how to add and subtract, how to form a hypothesis and how to read and write fluently. Out of all these important subjects that we learn, one that is very important and contemporary is missing out:

Sustainability: A subject that is not yet taught from an early on age. But, how can such a subject be taught to children? Where do we start?

Curiousity is one of the most prominent character aspects of a child. A 7-year-old is always looking for an explanation. This is why children at this age absorb information like a sponge.

For this concept, I have taken the inner characteristics of Ronald van der Kemp and merged them with my own outlook and research on education. Teaching children about a weighted topic might be difficult in a classroom situation, as the facts might be hard to grasp. This is why I have chosen to conceptualise a game to be played with an AR headset in order to fully immerse anyone playing.

In order to stay close to RVDK’s routes, I have chosen to depict a storyline focused on the world of sustainability, linked to fashion. Players embark on an ethical and educational adventure. Their purpouse? To solve some of the Fashion industries’ problems and gather the tools, materials and knowledge they need in order to create a sustainable garment, together with Ronald.

Are you interested to find out more about this concept and its realisation?
Check out all the visuals, the storyline and additional information in my conceptbook.




In 2031, we will live in a community-driven society with a collectivist hive-mind.

We see a worldwide rise of conscious consumers looking for sincere and true ethical values in the world of fashion. This is a game-changer for sustainability and inclusivity. Creative ways of solution-searching drive our community to new methods of working with existing materials.

However, not everyone agrees with this new trend. Many individuals and companies still operate solely on creating profit - being driven by greed. The lack of an innate consideration surrounding sustainable living is disturbing. So, how do we tackle this issue?

The difficulty of changing existing beliefs and opinions has lead us to the roots of this issue: education.

While some educational companies are already organising workshops in connection with the environment, there still is a lack of implementation in primary education, both in- and outside of school.

A new course of education is needed in order to give all children a good foundation to start their working life in 2031. The educational program requires a good balance between three functions: qualification, socialisation and subjectification.

Mathematics, grammar and vocabulary are some examples of important subjects that are being taught to our children in primary education. They form the mental foundation in order to function properly in our society. While all these subjects are being taught frequently – one very important, and extremely topical, subject is missing out: Sustainability!

Thoughts, ideas and the perception of the world around us are most moldable in the early stages of our lifes. At roughly the age of 7, children enter the concrete operational stage, in which they learn to understand and accept the world around them.

They learn that not everyone shares the same thoughts and feelings as they do. In this stage, the importance of sustainability and how it affects our world can be introduced to children.

I intend to offer an educational AR (augmented-reality) based game, which will help children make sustainable choices and contribute to a healthy society.

Ethical choices in the game are being rewarded, which helps players understand that these actions have a positive outcome. Players can have conversations with their friends, parents and guardians about why the actions they perform in the game are important and how they can be implemented in their own lives.

In ‘Realm of Responsibility’, children aged 7+ or older embark on an educational adventure. Their purpouse? To solve some of the Fashion industries’ problems and gather the tools, materials and knowledge they need in order to create a sustainable garment, together with Ronald.
Check out all the visuals, the storyline and additional information in my conceptbook.









INSIGHT REPORT 2020
Brands and Innovation         Amsterdam Fashion Institute