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JONNE DEINUM







20 / 4th year Fashion & Branding
Nowadays there are so many choices for the consumer that brand identity has to be distinctive and unique, and campaigns have to fit in perfectly with the needs of the consumer. Brands become part of someone's personality. My goal in branding is to create that sweet spot.

It is important that a concept is based on something that matters for the consumer and that you keep your eyes open for new perspectives to adapt your concept on the future.

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INSIGHT REPORT 2020
Brands and Innovation         Amsterdam Fashion Institute